Together
unforgettable
against Alzheimer’s
Set a sign against Alzheimer's and support more Alzheimer's research in Germany. All you need is a bathrobe and a selfie.
What is the #bademantelchallenge?
On 21.09.2023 is World Alzheimer's Day.
Hence, Deutsche Demenzhilfe is calling to join the #bademantelchallenge throughout the month of September in order to show solidarity with people with incurable Alzheimer's and their relatives, and furthermore to support research on Alzheimer's and other dementias in Germany.
With the #bademantelchallenge we achieve together:
• Attention
• Removal of taboos
• Progress in Alzheimer's and dementia research
Was ist die #bademantelchallenge?
On 21.09.2023 is World Alzheimer's Day.
Hence, Deutsche Demenzhilfe is calling to join the #bademantelchallenge throughout the month of September in order to show solidarity with people with incurable Alzheimer's and their relatives, and furthermore to support research on Alzheimer's and other dementias in Germany.
With the #bademantelchallenge we achieve together:
• Attention
• Removal of taboos
• Progress in Alzheimer's and dementia research
Why a bathrobe?
Wearing a bathrobe in public makes you stand out. And that's what we aim for: attracting attention, showing public solidarity, not leaving people with dementia alone. You and your relatives don't need pity, but confidence that politics and society are standing up for you.
The bathrobe serves as a visible sign of solidarity. It inevitably incites viewers to deal with the issue and, in the best case, to support research. Almost everyone owns a bathrobe, and it's easy to take part because everyone can choose the place where they want to be photographed in a bathrobe.
How do I take part in the #bademantelchallenge?
Take a photo
Take an unforgettable bathrobe selfie / video of yourself in an unusual place (e.g. bus stop, supermarket, school, office, forest - anything goes, the main thing is to be “unforgettable”).
Post
Post your bathrobe selfie / video from September 2023 on Instagram or TikTok with the two important hashtags #bademantelchallenge #alzheimer.
Nominate
Nominate three friends to participate and become unforgettable together against Alzheimer's.
Making a Difference:
Each selfie increases the visibility of the campaign. You don't dare or don't have your own social media channels? Then every donation helps.
Donate now!
With your donation you support Deutsche Demenzhilfe and thus research projects at DZNE, which aim at an early diagnosis, better care as well as novel therapeutic approaches to enable a good life with Alzheimer's and in the best case a cure in the future.
Alzheimer's disease: the facts
Alzheimer's disease is the world's most common dementia and has no cure. Those affected lose their spatial and temporal orientation, their language and memory skills. In the later stages of the disease, they are dependent on help from others and in need of care. But even young people are affected more than they realize.
Not only can they get ill themselves in rare cases, they also face a major challenge in our aging society. According to projections, increasing life expectancy means that 139 million people worldwide will be affected by Alzheimer's disease or other forms of dementia by 2050.
No wonder, considering that every three seconds a person develops dementia. Thus, it has never been more relevant to advance research on Alzheimer's and others dementias.
Alzheimer's disease: the facts
Alzheimer's disease is the world's häufigste Demenzerkrankung und nicht heilbar. Betroffene verlieren ihre räumliche und zeitliche Orientierung, ihre Sprach- und Gedächtnisleistung. Im fortgeschrittenen Stadium der Erkrankung sind sie auf fremde Hilfe angewiesen und pflegebedürftig. Aber even young people are affected more than they realize.
Nicht nur können sie in seltenen Fällen selbst erkranken, sie stehen auch einer großen Herausforderung in unserer älter werdenden Gesellschaft gegenüber. Denn durch die steigende Lebenserwartung wird nach den Hochrechnungen davon ausgegangen, dass im 139 million people worldwide will be affected by Alzheimer's disease or other forms of dementia by 2050.
No wonder, considering that every three seconds a person develops dementia. Es war nie wichtiger, die Alzheimer- und Demenzforschung entsprechend voranzutreiben.
Alzheimer's is not curable
So far, there is no cure for Alzheimer's, only the progression of the disease can be slowed down with medication. Researchers are working hard to change this.
Donations to the Deutsche Demenzhilfe go directly into research against Alzheimer's and any other forms of dementia. Get involved now enable a better life with Alzheimer's and, in the best case, to find a cure in the future. Donate now!
The most frequently asked questions about Alzheimer's (in German)
Every donation helps
Research is the key to a cure. Deutsche Demenzhilfe relies on donations. With every Euro you support research to enable a life without Alzheimer's.
Credits
Judith Williams (Foto: Julia Saller), Detlef Steves (Foto: Christopher Koch), Katy Karrenbauer (Foto: Jan Kohlrusch), Annette Schavan (Foto: Gordon Welters), Sabine Heinrich (Foto: Kai Oberhäuser), Helga Rohra (Foto: Privat), Yasemin Aicher (Foto: Privat), Martin Rütter (Foto: Ralf Jürgens / RTL+), Jim Ayag (Foto: DZNE)
#bademantelchallenge is made possible by:
Deutsche Demenzhilfe is an endowment fund of the DZNE Foundation. Every donation is used exclusively for dementia research.
im Stifterverband für die Deutsche Wissenschaft e.V.
E-mail: bademantelchallenge@dzne.de
Telephone: 0228 43302 260
English 
German